What’s EDM And Why Does It Stalk Electronic Music? – Pt.1

For a while now, the EDM has started to cover many specialized media covers. A tendency turned into a culture and advocated on the other side of the pond, diametrically opposed, according to the purists, to the very essence of traditional electronic music. The debate is thus opened, this short series of posts serving to answer some pressing questions: Does the EDM pose a threat to electronic music? Is the EDM distorting a musical style already consecrated? Is EDM a musical genre in itself? Let’s find out.

What is Electronic Dance Music, AKA EDM?

The EDM or Electronic Dance Music is not a musical genre in itself, no matter how much this label is hung by artists of the caliber of Skrillex, Steve Aoki or David Guetta among many others. You will not find in this online store a series of topics categorized under the sign EDM. The EDM is not, therefore, a musical genre of its own, but a mix of various and diverse genres.

What genres?

A mix between house, hip-hop, nu-rave and even dubstep by the riskiest (Skrillex). A pasty amalgam that in the opinion of many, removes all the good things from these, staying with an easy, simple and quick access formula for new and first-time audiences.

The Arrogance of EDM Artists

Some years ago, 20 Minutes echoed a news item published by Forbes about the highest paid DJs in the world. A complete list was made based on the income harvested during 2011, including actions, sales, as well as advertising contracts among other “trifles”. Of course, we didn’t see among the best-paid producers the likes of Dave Clarke, a living legend of techno, or Richie Hawtin or Paul Kalkbrenner despite of these representing the most populist wing of traditional electronic music, maybe they’re not as popular as the majority of people might think.

In the aforementioned list if we see the contrary, a whole new batch of artists attached to the EDM with Tiesto leading the ranking and perceiving the disdainful nothingness of more than 200,000 euros per action, quite the number for a non-existing genre. Only in this way is understood how in 2011 EDM billed more than 18 million euros. Skrillex, one of those artists who has been able to work perfectly with their personal branding, follows behind with a turnover of 15 million euros. Swedish House Mafia, already separated, take the third place with 11 million euros, followed by the French David Guetta rounding this figure.

Reached such figures by performance may not be surprising that the arrogance of these artists is overfed, and we see practices on stage that would shame any respected producer. Disrespectful practices with the public inherited from the mainstream such as playback during a live performance. We started like this with our particular selection that shows the little respect that these artists profess to their audience, who are excited to pay exorbitant prices to see their performances. In the first place, we have David Guetta, who has already been in the media spotlight repeatedly for other similar demonstrations.

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